Photography by Tegan Smith for Topshop South Africa
I’ll never forget the day I was scrolling through my Instagram feed, casually minding my own business, liking posts as I went by, looking for inspiration, and suddenly my entire feed was bombarded with pictures of Edgars denim, and a variety of influencers telling me about the new range and a competition – all at the exact same time (which reminds me, Instagram please #BringBackChronologicalOrder). That moment was, albeit, a few years ago, but it stuck with me because I realised that particularly in South Africa, something about the way we do influencer marketing just… wasn’t right.
Photos by Mark Wijsman
I know I usually end off my year with a sort of review and new year prospective blog post, but truth be told, I’ve been putting off this post for weeks. 2016 felt like several years in one – but beyond that, it was a year of extremes for me. The highs went to the heavens and in turn, the lows went the depths of the hell. Am I being dramatic? Maybe. But I doubt it.
Photos by Menzi Mcunu
I don’t think I ever pictured a time where I’d be gushing over a Puma bomber jacket (or over a pair of their shoes, for that matter) – and not because I have anything against the brand, I just never quite thought about them. So how did we get here?
Photos by Ayabukwa Bikitsha
The other day, when I was scrolling through my Twitter timeline, I came across a thread by Feminista Jones in response to “Patriarchy’s Princess”, Ayesha Curry (you can read the thread here). Ayesha had been effectively shaming women who dress in a way that shows more skin, because she likes to keep her body covered for her man.
Look, I know, girls love Beyoncé… The opening line to Drake’s song has never rung truer in the past few weeks. I mean, with the release of not only the album, but the visual album of Lemonade jeopardising all progress I made with my hairline, now was not the time to mess with the Beyhive. But beyond fanatic stan-ism, there was a reason the Hive – and predominantly black women – would not let anyone come for Beyoncé: because she did not make it for you. She made it for us.